When Parisi went to Vogue

This year's Vogue Festival at the Southbank centre was held on a fabulously sunny weekend in March. It seemed the whole of London's fashion crowd had turned out in all their glory to celebrate the worlds 'fashion bible'.
In among the stands offering make overs, manicures, catwalk shows and talks by some of the greatest names in fashion, was the Show and Tell event. An unparalleled opportunity to have your work appraised by some of the most influential fashion editors. This is what we had come all the way to London for.
Greeted by the lovely Fran Burns and Nura Khan, we presented the Elements Collection, talking them through the inspiration and origin of the pieces. We answered all sorts of questions, and were given some amazing pointers, including which stockists to approach, pricing advice and a whole host of other valuable nuggets. The encounter ended with an invitation to visit Vogue House to meet Vogue's jewellery editor Carol Woolton.
Fran and Nura were there to greet us at Vogue House and we were ushered to the boardroom. This was a very surreal experience! Imagine, presenting your collection in the Vogue boardroom! We were introduced to Carol, who was really encouraging and gave us some excellent advice regarding design integrity and staying true to your core values. We also met the Vogue Online team, talked through our plans for the future and how we could develop the collection.
It was a great experience. For a new brand to have this kind of guidance at the start of it's life is a once in a lifetime chance. It is also a testament to the Vogue team, who are global taste makers and influencers but are willing to give their support and advice to emerging new designers.
We have already put in to action some of the suggestions we were offered, and we were so excited when Fran actually bought one one of our pieces!
As it says next to our mention in the July Vogue edition, watch this space…….